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Tarsadia Hotels
Reaping Benefits From Datavision’s Business Intelligence System
System adds to Tarsadia’s bottomline with better analysis tools and
daily labor savings
Weston, Fla.— April
28, 2003: Collecting data efficiently from different franchise flags
used to be a challenge for Ed Martinez, Corporate Director of
Revenue Management for Tarsadia Hotels.
Tarsadia Hotels, based in Orange County, Calif., operates 16
full-service, all-suite and extended-stay hotels in California and
Las Vegas. Martinez says that in this era of economic uncertainty
and business-travel cutbacks, it’s more important than ever to get a
leg up on the competition in order to be successful—and that the
ability to efficiently collect and analyze up-to-the-minute
operational data is key to creating daily business strategies to
meet that goal. In the case of Tarsadia, whose hotels fly various
franchise flags, there’s also the added challenge of being able to
quickly assimilate chain-generated data and standards with that
collected by Tarsadia at its own corporate level.
Tarsadia turned to Datavision Technologies, the premier provider of
data warehousing and business intelligence solutions for the
hospitality industry. “Because of its variety of brands, Tarsadia’s
data was stored in a number of PMS systems, including Fidelio,
Jaguar, Encore and System 21 plus Falcon CRS, Delphi SACS, Kronos
time clock system and Realtime back office,” says Datavision
President Sudharshan Chary. “They needed a solution at corporate to
view the operational data first thing in the morning, one that would
show consolidated results, by brand and by region, and the ability
to drill down into specific property data. Decisions provided that
solution.”
“The Decisions Business Intelligence System enables us to have one
source of data,” Martinez says. “We have different brand flags, each
with different standards that have to be adhered in addition to our
own corporate standards. What we wanted to do is take their market
segmentations and translate them into our market segmentations—a
slow process when it’s done manually, like we used to do it. We need
to analyze the past occupancy and revenues numbers as well as
understand the future business on the books by market segment, day
of the week, package type and property type. We also have almost the
most recent payroll in the data warehouse from each hotel which
enables us to manage payroll expenses more effectively and meet our
targets.”
The Decisions Business Intelligence System was installed at its
corporate headquarters in 2000 and subsequently rolled out to all
Tarsadia properties.
“The system helped us create a bridge between franchise
segmentations and our corporate segmentations,” Martinez says. “When
we did this task manually, our daily figures were lagged a day or
two. With Decisions, we have the previous day’s data by 6 the next
morning, and that enables us to be proactive rather than reactive in
our daily business strategies.”
Benefits fall to the bottom line as a result, Martinez reports. He
says the company is saving two to four hours a day in labor that was
once applied to the collecting of marketing and business on the
books data and three and a half hours per day for the hotels and
corporate accounting staff to process the daily revenues in the back
office system.
The payroll savings were immediate since the corporate office didn’t
closely view payroll details before the installation of the system.
“We occasionally viewed payroll data, but it was time consuming to
pull reports from each hotel and input the data for analysis. Now,
we all can view historical and future business volume down to the
department level and are controlling payroll hours, not just payroll
dollars. This means that we are able to help the hotels hit their
forecasts,” commented Bhavesh Patel, Director of Analysis and
Control.
“As a result of implementing the Decisions Business Intelligence
System, we are better decision makers because we can analyze the
data and implement our findings strategically, rather than spending
those hours collecting it,” concludes Martinez.
About Datavision Technologies
Datavision Technologies, a privately owned company established in
1996 and based in Weston, Fla., serves more than 60 clients in
hotels and resorts across North America. Datavision’s
data-warehousing products have successfully been used to achieve a
variety of goals, including night audit automation, revenue
management, forecasting, marketing, corporate consolidation, payroll
control, comment-card reporting, owner reporting and group revenue
analysis. For more information, log on to the corporate Web site,
www.datavisiontech.com, or contact Sherry Marek at Datavision
Technologies Inc., 860 Marina Drive, Weston, FL 33327; phone (954)
385-0525, or e-mail smarek@datavisiontech.com.
About Tarsadia Hotels
Tarsadia Hotels is an innovative, privately owned hotel-management
company based in Orange County, Calif. Its portfolio includes
properties in the key gateway cities of San Francisco, Los Angeles
and San Diego, as well as in Las Vegas. For more information, visit
www.tarsadia.com.
For more information, contact:
Sherry Marek
Datavision Technologies
smarek@datavisiontech.com
Tel: (954) 385-0525 x113
Lynn Kozlowski
Tarsadia Hotels
LynnK@Tarsadia.com
Tel:(714) 708-6126
Press Release
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