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Hawaiian Hotels & Resorts Installs Datavision’s Business
Intelligence and CRM Tools
Datavision to provide revenue management and CRM Tools for The
Royal Kona Resort and The Royal Lahaina Resort
For Immediate Release
Thursday, June 22, 2006
WESTON, FL (June 19, 2006) Datavision Technologies, the industry
leader in business intelligence systems for the hospitality
industry, has installed their DVEnterprise suite of products at
Hawaiian Hotels and Resorts (Newbury Park, CA). The DVEnterprise
suite collects and warehouses data from a variety of on-property
systems, such as PMS, golf, spa, point-of-sale, sales & catering
and payroll. Data from these disparate systems can then be viewed
together in one integrated platform via Excel spreadsheets,
browser based reports and highly graphical dashboards.
Glenn Hogan, Executive Vice President of Hawaiian Hotels & Resorts
says, “Datavision is one of the best investments we’ve made in
years. Their CRM and Revenue Management tools allow us to
understand our business information in seconds compared to days,
allowing us to manage more effectively and efficiently. The return
on investment with Datavision was less than four months.”
“Our Revenue Management (RM) and Customer Relationship Management
(CRM) tools are designed to help hotels and resorts quickly
identify their best customers, allowing them to maximize the value
of their marketing dollars.” says Sudharshan Chary, President of
Datavision. “We’re excited to install DVEnterprise at Hawaiian
Hotels & Resorts, and aim to continue delivering significant
business benefits to their operations.”
Your marketing research at work
Every day, the marketing module extracts detailed information
about each guest including name, address, email, phone number,
etc. In addition, guest spending patterns are analyzed by
extracting every posted revenue transaction (room revenue,
telephone, business center, etc.) The module also extracts future
bookings every day, keeping track of guests who have made bookings
in the future.
With this set of criteria, you can build marketing campaigns to
track the activity within the campaign period or those outside the
campaign period. In addition, the data can be set against various
per capita maps to view groups or geographic clusters.
About Datavision Technologies
Datavision Technologies, a privately owned company established in
1996 and based in Weston, FL, serves approximately 200 hotels and
resorts across North America. Datavision’s data-warehousing
products have successfully been used to achieve a variety of
goals, including night audit automation, revenue management,
budgeting, CRM, corporate consolidation, payroll control, owner
reporting, recreation scheduling and reservation agent
productivity, and group revenue analysis. For more information,
log on to the corporate Web site, www.datavisiontech.com, or
contact Sherry Marek at (954) 385-0525 ext 113, or
smarek[at]datavisiontech[dot]com
About Hawaiian Hotels & Resorts
Hawaiian Hotels & Resorts, based in Newbury Park, CA, owns two
beautiful oceanfront resorts, the Royal Kona Resort, Hawaii and
the Royal Lahaina Resort, Maui. They provide complete end-end-end
vacation planning, for families, couples and adventure-seeking
travelers. Edward Hogan, CEO of Hawaiian Hotels & Resorts, is also
the founder of Pleasant Hawaiian Holidays. For more information,
log on to the corporate Web site,
www.hawaiianhotelsandresorts.com, or contact Glenn Hogan at
805-214-5001 or Glenn.Hogan[at]hawaiihotels[dot]com.
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