SOLUTIONS
CRM
Datavision’s CRM solution gives you the ability to track past and future guest stay patterns, booking patterns, activities and spending information. It leverages historical as well as on-the-books information at the guest and reservation level to give you a comprehensive look at your customer’s behaviors.
Every day, Datavision extracts three main types of information from your property management solution (PMS): guest data, stay data, and spending data. Then, by using Datavision CRM’s intuitive querying process, you can quickly extract valuable insights from your data, and create segments and groups for marketing purposes.
For example, you can use Datavision to identify guests who fit certain criteria such as, “Guests from Hong Kong who spent more than $500 in the Spa”, or “Social guests who stayed over Christmas the last 3 years”, or “Guests who stayed at least seven nights and spent a total of $2,500”. By creating smarter segments, you can better tailor your messages to past guests, so that email, social media, and advertising campaigns produce a higher return on investment. You can also create stronger relationships with guests by showing an understanding of who they are and what they like to do.
Every day, Datavision extracts three main types of information from your property management solution (PMS): guest data, stay data, and spending data. Then, by using Datavision CRM’s intuitive querying process, you can quickly extract valuable insights from your data, and create segments and groups for marketing purposes.
For example, you can use Datavision to identify guests who fit certain criteria such as, “Guests from Hong Kong who spent more than $500 in the Spa”, or “Social guests who stayed over Christmas the last 3 years”, or “Guests who stayed at least seven nights and spent a total of $2,500”. By creating smarter segments, you can better tailor your messages to past guests, so that email, social media, and advertising campaigns produce a higher return on investment. You can also create stronger relationships with guests by showing an understanding of who they are and what they like to do.
CRM Modules
Overall Value of an Individual Guest
Understand how each individual guest impacts your bottom line with detailed metrics on their spending at your property.
Individual Guest Activity
Drill down into your guests’ activity, how they like to be contacted, and what their preferred language so that you can have more targeted outreach.
Most Valuable Guests by Spend
Get a view of all your guests to understand who your biggest revenue generators are, and find new insights that can be used to cultivate more valuable guests.
Individual Guest Spend Detail
See details on room, food and beverage, spa, in-room entertainment and other spend categories to get a clear picture of each guest.
Client Testimonial
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